Saturday, May 12, 2012

San Antonio Real Estate Marketing

The single biggest question I find from people acquiring started in San Antonio Real Estate (and experienced for which matter) is "precisely how to uncover deals?" They say, "I really don't know what to concentrate on in San Antonio Real Estate. Should I focus on rehabbing? Should I concentrate on discovering absentee owners? Should I target on guide mail?"

The problem with those thoughts is which the San Antonio Real Estate investor is confused about the whole company of San Antonio Real Estate and the marketing schedule behind discovering the deals. I understand that you go to a three-day San Antonio Real Estate training, or you buy a dwelling-study course, and every angle of San Antonio Real Estate investing is attractive. You might see the potential in all these different markets.

First things first, you have to obtain focused! This is the only way to obtain fantastic at overcoming objections and solving issues completely unique to different sorts of motivated seller markets.

Let's simplify this whole San Antonio Real Estate marketing game and boil it down to this:
Who, What, When, Where, Why & precisely how (And exactly how much)!

Who is that we are going to be talking to? Who is that we are going to be attempting to purchase homes from? You may desire to work in one or two of the following markets: foreclosures, absentee owners, our probates, divorces, for sale by owners, tired landlords. This is your industry the who.

What are you going to say in your marketing? This may be a San Antonio Real Estate marketing script that you follow, a guide mail postcard system which you roll out, or specific copy in your advertisement. Understand, which you are looking for motivated sellers to take action. In case you're taking the time to write a letter, place an ad, etc you want your prospect to do something like call you or email you or listen to a recorded message!

When are your applicants going to receive your marketing message? Timing and consistency is anything to your San Antonio Real Estate marketing campaign. You want to be the single person (or company) they think of when the moment strikes at which they comprehend they are, in fact, a motivated seller!

Where are they going to receive your message? Obviously when you're door knocking, you'll connect them at their property. But in case you are marketing to own reps of an estate, the attorney may receive the letter and pass it on. It's important to think about where your potential seller is going to "see" your message because this could affect the action they take.

This is where your San Antonio Real Estate investing exit tactic comes into play. What are you going to do with the property once you've gained control? Are you going to wholesale it to another investor? Are you going to fix it up and flip it yourself? Are you going to hold on to it for rental?

As you grow into your San Antonio Real Estate organisation, you'll have a quantity of options for each deal depending on what's appropriate choice for the piece of San Antonio Real Estate. You may have properties that you might assign, rehab OR rent. But, initially, choose where you will be on your San Antonio Real Estate investing scale and work within those parameters. When you are asking: "Should I focus on rehabbing properties or should I target probate?" you're asking two different concerns.

Precisely how:
The next thing is the communication method. Which is how are we going to talk to our potential motivated sellers?' So let's suppose your marketplace is foreclosures or pre-foreclosures (the who). The next question is exactly how? There are basically only four methods that we may use to converse with our target marketplace.

1. Driving for Dollars (or door knocking)
2. Telemarketing
3. Direct Mail
4. Mass marketing

Precisely how much:
I toss this in because this is going to affect your San Antonio Real Estate marketing methods. Precisely how much could you afford to spend? Understand for a few dollars a day, you may have a veryn tremendously profitable San Antonio Real Estate investing organization. It doesn't take a lot of hard earned cash to bring in house run deals!

Here's a quick San Antonio Real Estate marketing organisation organize which you can implement immediately utilizing the Who, What, When, Where, Why & precisely how access:

Who: Pre-foreclosures within 2 weeks of sale at the courthouse (note precisely how specific this is)
What: yellow-colored legal pad letters
When: Two weeks prior to the sale
Where: Prospect's home
Why: Seller is more motivated and has run out of choices
exactly how: Hand-written, hand addressed, first class postage and return address label
exactly how much: Based on a budget of 0/month, I will send 59.5 letters each week (remember to figure out your marketing budget down to the penny stamps, ink, daily news, envelopes, etc.)

No comments:

Post a Comment