Saturday, June 9, 2012

Running A Profitable Personal Finance Blog

Nowadays most internet users are familiar with the concept of online blogs. Indeed many people will now have their own blog, whether it's a personal blog or a blog discussing a certain subject. However in this article I want to outline the various different ways you can generate a decent income from a finance-related blog.

Personal finance is one of those subjects where you will never run out of things to talk about because there are always lots of new products being launched and lots of news stories you can cover. For example you can discuss budgeting, credit cards, loans, mortgages, pensions, property, saving, share trading, taxation, etc.

Each of these subjects is potentially very profitable in it's own way. The key to success is to pick a subject you enjoy talking about and then decide which type of revenue model(s) you are going to use on your blog. You basically have three separate options.

Firstly you can join Google Adsense or indeed any of the major pay-per-click companies. This will enable you to place blocks of ads on your blog and earn money every time one of your visitors clicks on one of these ads. In the finance niche this can be highly profitable because you can sometimes earn several dollars per click.

Another option is to sell ad space directly to any interested parties. This will often be significantly more profitable because you don't need to split the revenue received with any other ad network. The great thing about this approach is that you can earn money up front, which allows you to plough money back into your blog straight away.

The final option is to become an affiliate marketer and promote various different products on your blog. This is often seen as being the most profitable income-generating model because in the finance niche there are all kinds of different products and services you can promote.

For instance you can promote stock brokers, forex brokers, bank accounts, savings accounts, trading software, etc. You can even promote some of the premium training courses if you so wish which offer very generous affiliate commissions in most cases, often as high as 20-30% per sale.

So the point I want to get across is that there are several ways you can earn a decent income from a financial blog. The key to success is to work on building as much traffic as you possibly can. Once you've done that you can then experiment with each method and discover which one is most likely to earn you the most revenue.

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